__________ is the gross number of advertising exposure ...

[mikaylakyoung]

__________ is the gross number of advertising exposure opportunities delivered by the media vehicles in a schedule.
 a. Big data
  b. Effective reach
  c. Message weight
  d. Effective frequency

Question 2

The mid-1990s presented insecure moments for advertisers heavily invested in traditional advertising.
 a. True
  b. False
 Indicate whether the statement is true or false

[memslove]

Answer to Question 1

c

Answer to Question 2

True

[mikaylakyoung]

Thanks for the timely response, appreciate it

[Sarahjh]

Great answer, keep it coming