The objective of frequency value planning is to select the media ...

[vicotolentino]

The objective of frequency value planning is to select the media schedule that generates the most exposure value per gross rating point.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Due to privacy laws, marketers are not able to obtain detailed consumer online behavior.
 a. True
  b. False
 Indicate whether the statement is true or false

[dantucker]

Answer to Question 1

True

Answer to Question 2

False

[vicotolentino]

Gracias!

[rachel]

Thanks for the timely response, appreciate it