What is the frequency of a media schedule in which 20 percent are ...

[09madisonrousseau09]

What is the frequency of a media schedule in which 20 percent are reached one time, 40 percent are reached two times, 20 percent are reached three times, and 10 percent four times?
 a. 1
  b. 2
  c. 2.2
  d. 3
  e. 3.3

Question 2

_____ represents information about consumers' behavior in a particular product category or set of related categories.
 a. Demographics
  b. Behaviorgraphics
  c. Psychographics
  d. Geodemographics
  e. Lifestyle analysis

[wergv]

Answer to Question 1

c

Answer to Question 2

b