This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A 90 percent _____ is the ability of a combination of media vehicles to reach 90 percent of the ... (Read 137 times)

storky111

  • Hero Member
  • *****
  • Posts: 561
on: Jun 29, 2018
A 90 percent _____ is the ability of a combination of media vehicles to reach 90 percent of the target market, assuming that there is no audience duplication among the media vehicles.
 a. net reach c. market reach
  b. gross reach d. None of the above.

Question 2

Which of the following is computed by adding the percentages of reach of all media vehicles without taking into account the duplication among the vehicles?
 a. gross reach c. net reach
  b. market reach d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

rleezy04

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of gross reach

Answer to Question 2

A


storky111

  • Member
  • Posts: 561
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

deja

  • Member
  • Posts: 332
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Cytomegalovirus affects nearly the same amount of newborns every year as Down syndrome.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Otitis media. This illustration shows an inflamed tympanic cavity, which is the most common source o Otitis media. This illustration shows an inflamed tympanic cavity, which is the most common source o
Darwin observed that tortoises on islands that are arid tend to have saddle-shaped shells, allowing Darwin observed that tortoises on islands that are arid tend to have saddle-shaped shells, allowing
A child in an orphanage in Juba, Sudan. The treatment of this child is likely to affect his ability ... A child in an orphanage in Juba, Sudan. The treatment of this child is likely to affect his ability ...
Opioid Combination Drugs for Severe Cold Symptoms Opioid Combination Drugs for Severe Cold Symptoms
Sit-and-Reach Test for Overall Flexibility. Sit-and-Reach Test for Overall Flexibility.
Doty's data show a very rapid drop in late adulthood in the ability to identify smells Doty's data show a very rapid drop in late adulthood in the ability to identify smells
Video: Mendel's Pea Experiment

For a complete list of videos, visit our video library