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Author Question: A 90 percent _____ is the ability of a combination of media vehicles to reach 90 percent of the ... (Read 112 times)

storky111

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on: Jun 29, 2018
A 90 percent _____ is the ability of a combination of media vehicles to reach 90 percent of the target market, assuming that there is no audience duplication among the media vehicles.
 a. net reach c. market reach
  b. gross reach d. None of the above.

Question 2

Which of the following is computed by adding the percentages of reach of all media vehicles without taking into account the duplication among the vehicles?
 a. gross reach c. net reach
  b. market reach d. None of the above.


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rleezy04

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of gross reach

Answer to Question 2

A


storky111

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Reply 2 on: Jun 29, 2018
Excellent

tkempin

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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