Author Question: A basic premise of frequency value planning states that _____. a. advertisers should select a media ... (Read 599 times)

TVarnum · **on:** Jun 29, 2018

A basic premise of frequency value planning states that _____.
a. advertisers should select a media schedule that generates the most exposure value per gross rating point
b. a minimum of three exposures to an advertisement is necessary to achieve optimal effectiveness
c. a minimum of three different media should be used to achieve optimal effectiveness
d. the flighting media schedule is more effective than the other types of scheduling
e. humorous messages are the most effective type of message

Question 2

Mauve is a diligent planner. Her hard work over the years has enabled her to maintain a good handle on her finances. She also feels that it is important to stay active. According to MindBase, her motto would be _____.
a. Live Like You Mean It
b. Do the Right Thing
c. Ease on Down the Road
d. Sense and Sensibility
e. An Ounce of Prevention