This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A basic premise of frequency value planning states that _____. a. advertisers should select a media ... (Read 650 times)

TVarnum

  • Hero Member
  • *****
  • Posts: 548
on: Jun 29, 2018
A basic premise of frequency value planning states that _____.
 a. advertisers should select a media schedule that generates the most exposure value per gross rating point
  b. a minimum of three exposures to an advertisement is necessary to achieve optimal effectiveness
  c. a minimum of three different media should be used to achieve optimal effectiveness
  d. the flighting media schedule is more effective than the other types of scheduling
  e. humorous messages are the most effective type of message

Question 2

Mauve is a diligent planner. Her hard work over the years has enabled her to maintain a good handle on her finances. She also feels that it is important to stay active. According to MindBase, her motto would be _____.
 a. Live Like You Mean It
  b. Do the Right Thing
  c. Ease on Down the Road
  d. Sense and Sensibility
  e. An Ounce of Prevention


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

l.stuut

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


TVarnum

  • Member
  • Posts: 548
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

cpetit11

  • Member
  • Posts: 321
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Feral pigs in the United States (here Cape Canaveral, Florida) Feral pigs in the United States (here Cape Canaveral, Florida)
Horses too young to be ridden are trained to accept a halter, taught basic skills, manners, and beco Horses too young to be ridden are trained to accept a halter, taught basic skills, manners, and beco
Critical thinking model for safety planning Critical thinking model for safety planning
Cartoon of Uncle Sam teaching states in Puck Cartoon of Uncle Sam teaching states in Puck
Infant and Toddler Development and Responsive Program Planning: A Relationship-Based Approach Infant and Toddler Development and Responsive Program Planning: A Relationship-Based Approach
Topic Media Topic Media
Video: Olfaction. or the sense of smell

For a complete list of videos, visit our video library