Author Question: The second step of frequency value planning is to _____. a. estimate the frequency distribution of ... (Read 141 times)

jessicacav

  • Hero Member
  • *****
  • Posts: 558
The second step of frequency value planning is to _____.
 a. estimate the frequency distribution of the various media schedules under consideration
  b. develop an index of exposure efficiency
  c. estimate the OTS value at each OTS level
  d. determine the total value across all OTS levels
  e. estimate the exposure utility for each level of vehicle exposure

Question 2

The VALS segmentation scheme places American adult consumers into one of _____ segments based on their responses to a questionnaire.
 a. four
  b. five
  c. six
  d. seven
  e. eight



rleezy04

  • Sr. Member
  • ****
  • Posts: 322
Answer to Question 1

a

Answer to Question 2

e



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

Carbamazepine can interfere with the results of home pregnancy tests. If you are taking carbamazepine, do not try to test for pregnancy at home.

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

For a complete list of videos, visit our video library