« previous next »

Author Question: The second step of frequency value planning is to _____. a. estimate the frequency distribution of ... (Read 149 times)

jessicacav

  • Hero Member
  • *****
  • Posts: 558
on: Jun 29, 2018
The second step of frequency value planning is to _____.
 a. estimate the frequency distribution of the various media schedules under consideration
  b. develop an index of exposure efficiency
  c. estimate the OTS value at each OTS level
  d. determine the total value across all OTS levels
  e. estimate the exposure utility for each level of vehicle exposure

Question 2

The VALS segmentation scheme places American adult consumers into one of _____ segments based on their responses to a questionnaire.
 a. four
  b. five
  c. six
  d. seven
  e. eight


rleezy04

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

A strange skin disease referred to as Morgellons has occurred in the southern United States and in California. Symptoms include slowly healing sores, joint pain, persistent fatigue, and a sensation of things crawling through the skin. Another symptom is strange-looking, threadlike extrusions coming out of the skin.

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

The frequency of competition according to the number of species involved. The frequency of competition according to the number of species involved.
Environmental factors restricting the distribution of Chthamalus to the upper intertidal zone. Environmental factors restricting the distribution of Chthamalus to the upper intertidal zone.
The distribution of the tarsier. The distribution of the tarsier.
Distribution of Thunderstorms: Detailed data on cloud-to-ground lightning flashes have been ... Distribution of Thunderstorms: Detailed data on cloud-to-ground lightning flashes have been ...
Discrete random variables- Probability Distribution Function Discrete random variables- Probability Distribution Function
AAC, Inc. is planning to issue $5,000,000 in 180-day maturity notes paying a rate of 12 percent ... AAC, Inc. is planning to issue $5,000,000 in 180-day maturity notes paying a rate of 12 percent ...
Video: Wound Care

For a complete list of videos, visit our video library