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Author Question: The second step of frequency value planning is to _____. a. estimate the frequency distribution of ... (Read 136 times)

jessicacav

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on: Jun 29, 2018
The second step of frequency value planning is to _____.
 a. estimate the frequency distribution of the various media schedules under consideration
  b. develop an index of exposure efficiency
  c. estimate the OTS value at each OTS level
  d. determine the total value across all OTS levels
  e. estimate the exposure utility for each level of vehicle exposure

Question 2

The VALS segmentation scheme places American adult consumers into one of _____ segments based on their responses to a questionnaire.
 a. four
  b. five
  c. six
  d. seven
  e. eight


rleezy04

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


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