« previous next »

Author Question: The second step of frequency value planning is to _____. a. estimate the frequency distribution of ... (Read 142 times)

jessicacav

  • Hero Member
  • *****
  • Posts: 558
on: Jun 29, 2018
The second step of frequency value planning is to _____.
 a. estimate the frequency distribution of the various media schedules under consideration
  b. develop an index of exposure efficiency
  c. estimate the OTS value at each OTS level
  d. determine the total value across all OTS levels
  e. estimate the exposure utility for each level of vehicle exposure

Question 2

The VALS segmentation scheme places American adult consumers into one of _____ segments based on their responses to a questionnaire.
 a. four
  b. five
  c. six
  d. seven
  e. eight


rleezy04

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Environmental factors restricting the distribution of Chthamalus to the upper intertidal zone. Environmental factors restricting the distribution of Chthamalus to the upper intertidal zone.
Crying Frequency in the Early Months In their first months of life, infants often cry for no appare Crying Frequency in the Early Months In their first months of life, infants often cry for no appare
Record the AC frequency as shown on the meter and subtract 50 from the reading (e.g., 60.50 -50.00 = ... Record the AC frequency as shown on the meter and subtract 50 from the reading (e.g., 60.50 -50.00 = ...
Cumulative Standard Normal Distribution Cumulative Standard Normal Distribution
Distribution of Thunderstorms: Approximately 14.5 million thunderstorms occur each year across the ... Distribution of Thunderstorms: Approximately 14.5 million thunderstorms occur each year across the ...
Letter Frequency Table Letter Frequency Table
Video: Blood Test Basics

For a complete list of videos, visit our video library