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Author Question: The objective of frequency value planning is to select the media schedule that generates the most ... (Read 94 times)

vicotolentino

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on: Jun 29, 2018
The objective of frequency value planning is to select the media schedule that generates the most exposure value per gross rating point.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Due to privacy laws, marketers are not able to obtain detailed consumer online behavior.
 a. True
  b. False
 Indicate whether the statement is true or false


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dantucker

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


vicotolentino

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

helenmarkerine

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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