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Author Question: The objective of frequency value planning is to select the media schedule that generates the most ... (Read 105 times)

vicotolentino

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on: Jun 29, 2018
The objective of frequency value planning is to select the media schedule that generates the most exposure value per gross rating point.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Due to privacy laws, marketers are not able to obtain detailed consumer online behavior.
 a. True
  b. False
 Indicate whether the statement is true or false


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dantucker

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


vicotolentino

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  • Posts: 552
Reply 2 on: Jun 29, 2018
Gracias!

dantucker

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  • Posts: 346
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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