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Author Question: Renee is selecting the target audience, specifying media objectives, selecting media categories and ... (Read 214 times)

KWilfred

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Renee is selecting the target audience, specifying media objectives, selecting media categories and vehicles so that media buyers can then purchase media for her agency's client. Renee is developing the _____.
 a. advertising strategy
  b. marketing strategy
  c. media strategy
  d. message strategy
  e. tactical strategy

Question 2

Singles and unrelated couples or friends living together represent a large, and growing, group of American households.
 a. True
  b. False
 Indicate whether the statement is true or false



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choc0chan

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Answer to Question 1

c

Answer to Question 2

True




KWilfred

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Reply 2 on: Jun 29, 2018
Excellent


carojassy25

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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