Author Question: Renee is selecting the target audience, specifying media objectives, selecting media categories and ... (Read 196 times)

KWilfred · **on:** Jun 29, 2018

Renee is selecting the target audience, specifying media objectives, selecting media categories and vehicles so that media buyers can then purchase media for her agency's client. Renee is developing the _____.
a. advertising strategy
b. marketing strategy
c. media strategy
d. message strategy
e. tactical strategy

Question 2

Singles and unrelated couples or friends living together represent a large, and growing, group of American households.
a. True
b. False
Indicate whether the statement is true or false