Renee is selecting the target audience, specifying media ...

[KWilfred]

Renee is selecting the target audience, specifying media objectives, selecting media categories and vehicles so that media buyers can then purchase media for her agency's client. Renee is developing the _____.
 a. advertising strategy
  b. marketing strategy
  c. media strategy
  d. message strategy
  e. tactical strategy

Question 2

Singles and unrelated couples or friends living together represent a large, and growing, group of American households.
 a. True
  b. False
 Indicate whether the statement is true or false

[choc0chan]

Answer to Question 1

c

Answer to Question 2

True

[KWilfred]

YES! Correct, THANKS for helping me on my review

[cpetit11]

Thanks for the timely response, appreciate it