This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Renee is selecting the target audience, specifying media objectives, selecting media categories and ... (Read 223 times)

KWilfred

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Renee is selecting the target audience, specifying media objectives, selecting media categories and vehicles so that media buyers can then purchase media for her agency's client. Renee is developing the _____.
 a. advertising strategy
  b. marketing strategy
  c. media strategy
  d. message strategy
  e. tactical strategy

Question 2

Singles and unrelated couples or friends living together represent a large, and growing, group of American households.
 a. True
  b. False
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

choc0chan

  • Sr. Member
  • ****
  • Posts: 362
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

True


KWilfred

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

xoxo123

  • Member
  • Posts: 335
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

This young child is pulling at the ear and acting fussy, two important signs of otitis media. This young child is pulling at the ear and acting fussy, two important signs of otitis media.
Anterior pituitary and its target organs. Anterior pituitary and its target organs.
Target lesions Target lesions
My brain in social media and studies My brain in social media and studies
Pituitary Hormones and Their Target Cells, Tissues, and Organs Pituitary Hormones and Their Target Cells, Tissues, and Organs
Topic Media Topic Media
Video: Attention Deficit Disorder (ADD)

For a complete list of videos, visit our video library