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Author Question: The time frame used by the majority of media planners for measuring reach is usually two weeks. a. ... (Read 68 times)

gonzo233

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on: Jun 29, 2018
The time frame used by the majority of media planners for measuring reach is usually two weeks.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.


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taylorsonier

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

The three tests one can employ when faced with an ethical dilemma are:
1 . Golden Rule Test. Act in a way that you would want others to act toward you.
2 . Professional Ethics Test. Take only actions that would be viewed as proper by an objective panel of your professional colleagues.
3 . TV Test. Always ask, Would I feel comfortable explaining this action on television to the general public?


gonzo233

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Kedrick2014

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Reply 3 on: Yesterday
Excellent

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