Coca-Cola paid 250 million to be the official soft drink of the national Football League (NFL) for a five-year period. After sponsoring the NFL for several years, a general survey asked football fans to name brands that sponsor the NFL. Thirty-four percent named Pepsi-Cola as a sponsor. This is an example of ____.
a. target-audience misfit
b. sponsor misidentification
c. incompatibility with other marcom tools
d. clutter causing noise in the communication process
e. image mis-match
Question 2
The distinguishing features of a simple random sample are that
a. each population element has a known chance of being selected.
b. each population element has an equal chance of being selected.
c. every combination of n population elements is a sample possibility.
d. Both a and b are correct.
e. a, b, and c are correct.
