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Author Question: Coca-Cola paid 250 million to be the official soft drink of the national Football League (NFL) for a ... (Read 80 times)

panfilo

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  • Posts: 572
on: Jun 28, 2018
Coca-Cola paid 250 million to be the official soft drink of the national Football League (NFL) for a five-year period. After sponsoring the NFL for several years, a general survey asked football fans to name brands that sponsor the NFL. Thirty-four percent named Pepsi-Cola as a sponsor. This is an example of ____.
 a. target-audience misfit
  b. sponsor misidentification
  c. incompatibility with other marcom tools
  d. clutter causing noise in the communication process
  e. image mis-match

Question 2

The distinguishing features of a simple random sample are that
 a. each population element has a known chance of being selected.
  b. each population element has an equal chance of being selected.
  c. every combination of n population elements is a sample possibility.
  d. Both a and b are correct.
  e. a, b, and c are correct.


olderstudent

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


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