Sponsors desiring to associate their brands with relatively uncluttered events must either select smaller, lesser-known events to sponsor or ____.
a. develop an ambush program
b. use extensive sales promotion
c. use heavy advertising to promote the sponsorship
d. pay huge fees to obtain exclusive sponsorship rights
e. focus marketing communication efforts on sales promotion and public relations
Question 2
A researcher wants to study the effects of social class on consumption behavior. He establishes three different categories of social class in terms of amount of income. He then assigns each field worker a specified number of interviews with people in each income category although the interviewers are allowed to select who they interview. This is an example of
a. probability sampling.
b. stratified sampling.
c. systematic sampling.
d. quota sampling.
e. random sampling.
Major Events in the History of Psychology (2 of 6)
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