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Author Question: As consumers, we prefer familiar brands to unfamiliar brands. Indicate whether the statement is ... (Read 77 times)

Zulu123

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on: Jun 28, 2018
As consumers, we prefer familiar brands to unfamiliar brands.
 
 Indicate whether the statement is true or false

Question 2

The difference between the upper and lower end of the range of possible customer expectations is an important strategic consideration in managing customer satisfaction. The extent of this difference is called the:
 a. zone of indifference.
 b. zone of variation.
 c. normative range of expectations.
 d. zone of tolerance.
 e. ideal range of expectations.


tofugiraffe

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

d


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