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Author Question: Programs in which a service distributes coupons for a single company's multiple brands or brands ... (Read 99 times)

cookcarl

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on: Jun 29, 2018
Programs in which a service distributes coupons for a single company's multiple brands or brands from multiple companies are known as _____.
 a. co-marketing coupon programs
  b. synergistic coupon programs
  c. complementary coupon programs
  d. cooperative coupon programs
  e. multiple coupon programs

Question 2

The criticism that the percentage-of-sales budgeting technique is not logical is based on the idea that _____.
 a. sales volume cannot be estimated accurately
  b. it results in excessive amounts of funding being invested in advertising
  c. it confuses objectives with goals
  d. it reverses the true functional relationship between advertising and sales
  e. advertising effectiveness cannot be measured


31809pancho

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


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