Sponsorship involves two main activities: (1) an exchange between a sponsor such as a brand and a sponsee such as a sporting event whereby the latter receives a fee and the former obtains the right to associate itself with the activity sponsored, and (2) ____.
a. involvement of all members of the sponsoring firm
b. development of an event
c. association with a worthy cause
d. creation of an advertising campaign
e. marketing of the association by the sponsor
Question 2
Quota samples are typically selected so that the distribution of a characteristic in the sample matches the distribution of that same characteristic in the population. With respect to the representativeness of quota samples, it can thus be said that
a. a quota sample may be very far off the mark with respect to other important characteristics likely to influence the result but which were not used as controls when selecting the sample.
b. the fact that the distribution of the characteristic in the sample parallels the distribution in the population does not guarantee that the sample is representative.
c. the quota assigned each field worker should exactly mirror the distribution of the control characteristic in the population.
d. Both a and b are correct.
e. a, b, and c are correct.
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