When deals are frequently offered, the consumer's internal ...

[abc]

When deals are frequently offered, the consumer's internal reference price is lowered.
 
 Indicate whether the statement is true or false

Question 2

Which of the following does NOT affect a respondent's willingness to produce a response?
 a. The amount of work involved.
  b. The person's ability to articulate an answer.
  c. The sensitivity of the issue.
  d. The individual's ability to remember the event.
  e. All of these affect a respondent's willingness to provide a response.

[Jody Vaughn]

Answer to Question 1

T

Answer to Question 2

e