Discuss how marketers might design their sites differently to ...

[craiczarry]

Discuss how marketers might design their sites differently to optimize customer experience based on whether the site is transactional versus experienced based. Use an example of each kind of site and give three examples of tools and techniques that could be used to create a smooth customer experience.

Question 2

Sales promotion is better suited than advertising to enhance buyer attitudes and augment brand equity.
 
 Indicate whether the statement is true or false

[choc0chan]

Answer to Question 1

Students can use the Temkin web experience ratings to provide an example of a transactional site, i.e., Amazon. Smooth search, ordering and customer service are examples of ways to provide a seamless customer experience on a transactional based site. On an experienced based site such as Disney, marketers need to focus on interactivity and allowing customers to post their own information on the site and share their experiences with others, among other site elements.

Answer to Question 2

F

[craiczarry]

TYSM

[ttt030911]

Thanks for the timely response, appreciate it