Author Question: Define the following terms: banner ads, pop-ups, interstitials, superstitials, and video ... (Read 35 times)

lracut11 · **on:** Jun 28, 2018

Define the following terms: banner ads, pop-ups, interstitials, superstitials, and video ads.

Question 2

What type of scale is the following? Cars manufactured by South Korean companies are of (place on X on the point of this spectrum that represents your view) Poor Quality/High Quality
a. Stapel scale
b. Likert scale
c. Temperature scale
d. Graphic-rating scale
e. Itemized rating scale

mirabriestensky · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Banner ads are typically small, static ads placed in frequently visited Web sites. Pop-ups are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading. Interstitials are ads that appear between (rather than within, as in the case with pop-ups) two content Web pages. Superstitials, are short, animated ads that play over or on top of a Web page. Finally, online video ads, also referred to as streaming video, are audio/video ads that are similar to standard 30-second TV commercials but are often shortened to 10 or 15 seconds and compressed into manageable file sizes.

Answer to Question 2

d