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Author Question: Define the following terms: banner ads, pop-ups, interstitials, superstitials, and video ... (Read 87 times)

lracut11

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on: Jun 28, 2018
Define the following terms: banner ads, pop-ups, interstitials, superstitials, and video ads.

Question 2

What type of scale is the following? Cars manufactured by South Korean companies are of (place on X on the point of this spectrum that represents your view) Poor Quality/High Quality
 a. Stapel scale
  b. Likert scale
  c. Temperature scale
  d. Graphic-rating scale
  e. Itemized rating scale


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mirabriestensky

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Banner ads are typically small, static ads placed in frequently visited Web sites. Pop-ups are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading. Interstitials are ads that appear between (rather than within, as in the case with pop-ups) two content Web pages. Superstitials, are short, animated ads that play over or on top of a Web page. Finally, online video ads, also referred to as streaming video, are audio/video ads that are similar to standard 30-second TV commercials but are often shortened to 10 or 15 seconds and compressed into manageable file sizes.

Answer to Question 2

d


lracut11

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Reply 2 on: Jun 28, 2018
Wow, this really help

Jossy

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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