This topic contains a solution. Click here to go to the answer

Author Question: Many who are skeptical of a successful future for mobile phone advertising nonetheless believe this ... (Read 91 times)

Evvie72

  • Hero Member
  • *****
  • Posts: 519
Many who are skeptical of a successful future for mobile phone advertising nonetheless believe this advertising medium may have value for ____.
 a. packaged-goods manufacturers
  b. business-to-business marketers
  c. local retailers
  d. service firms
  e. clothing manufacturers

Question 2

Which of the following is FALSE?
 a. Interval scales allow researchers to compare the absolute magnitude of numbers.
  b. A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
  c. Determination of absolute zero is difficult with measurements in marketing. It is debatable whether many of the constructs used in marketing even possess this property.
  d. Both a and b are correct.
  e. a, b, and c are correct.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

soda0602

  • Sr. Member
  • ****
  • Posts: 313
Answer to Question 1

C

Answer to Question 2

a




Evvie72

  • Member
  • Posts: 519
Reply 2 on: Jun 28, 2018
Excellent


Liddy

  • Member
  • Posts: 342
Reply 3 on: Yesterday
Gracias!

 

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

For a complete list of videos, visit our video library