Author Question: Many who are skeptical of a successful future for mobile phone advertising nonetheless believe this ... (Read 23 times)

Evvie72 · **on:** Jun 28, 2018

Many who are skeptical of a successful future for mobile phone advertising nonetheless believe this advertising medium may have value for ____.
a. packaged-goods manufacturers
b. business-to-business marketers
c. local retailers
d. service firms
e. clothing manufacturers

Question 2

Which of the following is FALSE?
a. Interval scales allow researchers to compare the absolute magnitude of numbers.
b. A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
c. Determination of absolute zero is difficult with measurements in marketing. It is debatable whether many of the constructs used in marketing even possess this property.
d. Both a and b are correct.
e. a, b, and c are correct.