Author Question: ____ is the practice of marketers asking for and receiving consumers' permission to send them ... (Read 98 times)

rmenurse · **on:** Jun 28, 2018

____ is the practice of marketers asking for and receiving consumers' permission to send them messages on particular topics.
a. Spam
b. Opt-in e-mailing
c. Interstitial e-mailing
d. Phishing
e. Superstitial e-mailing

Question 2

Which of the following is TRUE?
a. The recording of a respondent's social class using the categories upper, middle, and lower represents the use of a nominal scale.
b. An ordinal scale can be transformed in any manner possible provided that the basic ordering of the objects is maintained.
c. When the scale has an arbitrary zero point, it makes sense to say that A is twice as much as B.
d. Interval scales possess an absolute zero point whereas ordinal scales do not.
e. All of these are false.