Author Question: Opt-in e-mailing is the practice of marketers asking for and receiving consumers' permission to send ... (Read 18 times)

dakota nelson · **on:** Jun 29, 2018

Opt-in e-mailing is the practice of marketers asking for and receiving consumers' permission to send them messages on particular topics.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Measuring marcom effectiveness is relatively simple, and most organizations are currently doing a sophisticated job of doing so.
a. True
b. False
Indicate whether the statement is true or false