Author Question: As defined in the text, measurement consists of a. the assignment of numbers (representing ... (Read 147 times)

magmichele12 · **on:** Jun 28, 2018

As defined in the text, measurement consists of
a. the assignment of numbers (representing quantities of attributes) to objects or events according to rules.
b. using a given scale to make comparisons.
c. determining the frequency of a particular attribute.
d. assigning numbers solely for identification purposes.
e. numbers which can be assigned to the physical properties of objects.

Question 2

Seamless customer experience refers to:
a. using the same technology in all marketing channels.
b. equally satisfying experience at all customer touchpoints.
c. offering different value propositions to different classes of customers.