As defined in the text, measurement consists of a. the assignment ...

[magmichele12]

As defined in the text, measurement consists of
 a. the assignment of numbers (representing quantities of attributes) to objects or events according to rules.
  b. using a given scale to make comparisons.
  c. determining the frequency of a particular attribute.
  d. assigning numbers solely for identification purposes.
  e. numbers which can be assigned to the physical properties of objects.

Question 2

Seamless customer experience refers to:
 a. using the same technology in all marketing channels.
  b. equally satisfying experience at all customer touchpoints.
  c. offering different value propositions to different classes of customers.

[huda]

Answer to Question 1

a

Answer to Question 2

B

[magmichele12]

Gracias!

[duy1981999]

Thanks for the timely response, appreciate it