Types of customer data that are important in good email marketing include:
a. physical mailing address.
b. purchasing behavior.
c. color and font preferences.
Question 2
The practice in which advertisers directly or indirectly compare their products against competitive offerings, typically claiming that the promoted item is superior in one or several important purchase considerations, is called ____.
a. competitive advertising
b. head-to-head advertising
c. comparative advertising
d. frontal-attack advertising
e. attack advertising
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