Author Question: ________ includes the kind of ad targeting that relies on anonymous data profiles based on user ... (Read 77 times)

berenicecastro

  • Hero Member
  • *****
  • Posts: 581
________ includes the kind of ad targeting that relies on anonymous data profiles based on user activities.
 a. Behavioral advertising
  b. Lifestyle advertising
  c. Contextual advertising

Question 2

There is some evidence that a matchup between endorser and audience similarity is especially important when the product or service in question is one where audience members are ____ in terms of their taste and attribute preferences.
 a. homogeneous
  b. heterogeneous
  c. indifferent
  d. in agreement
  e. apathetic



nmyers

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

A

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

For a complete list of videos, visit our video library