________ includes the kind of ad targeting that relies on ...

[berenicecastro]

________ includes the kind of ad targeting that relies on anonymous data profiles based on user activities.
 a. Behavioral advertising
  b. Lifestyle advertising
  c. Contextual advertising

Question 2

There is some evidence that a matchup between endorser and audience similarity is especially important when the product or service in question is one where audience members are ____ in terms of their taste and attribute preferences.
 a. homogeneous
  b. heterogeneous
  c. indifferent
  d. in agreement
  e. apathetic

[nmyers]

Answer to Question 1

A

Answer to Question 2

B