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Author Question: When the receiver finds something in an endorser that they consider attractive, persuasion occurs ... (Read 92 times)

laurencescou

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When the receiver finds something in an endorser that they consider attractive, persuasion occurs through a process of ____.
 a. identification
  b. externalization
  c. normalization
  d. internalization
  e. habituation

Question 2

Which statement is true?
 a. The amounts spent for search ads and online display ads is roughly the same.
  b. The amount spent for search ads is much greater than for online display ads.
  c. The amount spent for online display ads is much great than for search ads.



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Sarahjh

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Answer to Question 1

A

Answer to Question 2

A





 

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