Author Question: Many advertisements that portray typical-person users often include multiple people rather than a ... (Read 80 times)

karlynnae

  • Hero Member
  • *****
  • Posts: 599
Many advertisements that portray typical-person users often include multiple people rather than a single individual. The reason for this practice is ____.
 a. because typical-person users are less expensive
  b. to provide multiple points of view
  c. to generate higher levels of message involvement
  d. to guard against the possibility that one endorser will be ineffective
  e. to increase the consumers' perception of trustworthiness of the endorsers

Question 2

It is important that all marketing videos be of the highest production quality.
 
 Indicate whether the statement is true or false



moormoney

  • Sr. Member
  • ****
  • Posts: 326
Answer to Question 1

C

Answer to Question 2

F



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

For a complete list of videos, visit our video library