Many advertisements that portray typical-person users often include multiple people rather than a single individual. The reason for this practice is ____.
a. because typical-person users are less expensive
b. to provide multiple points of view
c. to generate higher levels of message involvement
d. to guard against the possibility that one endorser will be ineffective
e. to increase the consumers' perception of trustworthiness of the endorsers
Question 2
It is important that all marketing videos be of the highest production quality.
Indicate whether the statement is true or false
Diagram of a typical fossil-fueled power plant
Typical Organization of the CPT Manual
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