Author Question: A marketer who is using colorful ads is enhancing the consumers' ____. a. motivation to attend to ... (Read 58 times)

jon_i

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A marketer who is using colorful ads is enhancing the consumers' ____.
 a. motivation to attend to the message
  b. motivation to process brand information
  c. opportunity to encode information
  d. opportunity to reduce processing time
  e. ability to access knowledge structures

Question 2

Media developments that have changed the nature of video viewing include TV Pay per View and Video on Demand.
 
 Indicate whether the statement is true or false



mammy1697

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Answer to Question 1

A

Answer to Question 2

T



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