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Author Question: A marketer who is using colorful ads is enhancing the consumers' ____. a. motivation to attend to ... (Read 116 times)

jon_i

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on: Jun 28, 2018
A marketer who is using colorful ads is enhancing the consumers' ____.
 a. motivation to attend to the message
  b. motivation to process brand information
  c. opportunity to encode information
  d. opportunity to reduce processing time
  e. ability to access knowledge structures

Question 2

Media developments that have changed the nature of video viewing include TV Pay per View and Video on Demand.
 
 Indicate whether the statement is true or false


mammy1697

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

T


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