Characteristics of the audience, media, message, company, and product all play important roles in determining whether comparative advertising is more effective than noncomparative advertising.
Indicate whether the statement is true or false
Question 2
A true statement about marketer use of video is:
a. marketers need to distinguish between video viewed on TV and video viewed on the Internet.
b. marketers need to make video available on whatever device users desire.
c. marketers should not expect video to have direct impact on sales.
The sea urchin Diadema on a coral reef. Feeding by Diadema appears to play a key role in the interac
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