« previous next »

Author Question: Characteristics of the audience, media, message, company, and product all play important roles in ... (Read 82 times)

a0266361136

  • Hero Member
  • *****
  • Posts: 538
on: Jun 28, 2018
Characteristics of the audience, media, message, company, and product all play important roles in determining whether comparative advertising is more effective than noncomparative advertising.
 
 Indicate whether the statement is true or false

Question 2

A true statement about marketer use of video is:
 a. marketers need to distinguish between video viewed on TV and video viewed on the Internet.
  b. marketers need to make video available on whatever device users desire.
  c. marketers should not expect video to have direct impact on sales.


ashely1112

  • Sr. Member
  • ****
  • Posts: 347
Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

B


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Spider-characteristics Spider-characteristics
Types of selective media Types of selective media
Rivers Are a Product of Their Watersheds Rivers Are a Product of Their Watersheds
A football game, in 1879, pits Yale against Princeton. The field was not lined or bounded, and play A football game, in 1879, pits Yale against Princeton. The field was not lined or bounded, and play
Topic Media Topic Media
Video: Wound Cultures

For a complete list of videos, visit our video library