A celebrity endorser will not be perceived as attractive unless ...

[Deast7027]

A celebrity endorser will not be perceived as attractive unless he or she simultaneously possesses the attributes of physical attractiveness, respect, and similarity.
 
 Indicate whether the statement is true or false

Question 2

A hierarchy of interactive activities suggests that ________ is a customer-focused activity that can be pursued after a foundation of less information-intensive activities is built.
 a. personalization
  b. market segmentation
  c. building a customer database

[Chelseyj.hasty]

Answer to Question 1

F

Answer to Question 2

A