Author Question: The most important factor considered by executives in the selection of a celebrity endorser is ... (Read 23 times)

MGLQZ

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The most important factor considered by executives in the selection of a celebrity endorser is celebrity credibility.
 
 Indicate whether the statement is true or false

Question 2

The immediacy of the Internet can be employed to satisfy the consumer's desire for instant gratification.
 
 Indicate whether the statement is true or false



britb2u

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Answer to Question 1

T

Answer to Question 2

T



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britb2u

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