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Author Question: Expertise refers to the knowledge, experience, or skills possessed by an endorser as they relate to ... (Read 139 times)

deesands

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on: Jun 28, 2018
Expertise refers to the knowledge, experience, or skills possessed by an endorser as they relate to the communications topic.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is not a true statement about CLV?
 a. It is the net present value of the net margin minus the cost of serving a specific customer.
  b. It can be used only by traditional direct marketers.
  c. It requires an extensive customer database.


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GCabra

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

B


deesands

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

gcook

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Reply 3 on: Yesterday
Excellent

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