Expertise refers to the knowledge, experience, or skills ...

[deesands]

Expertise refers to the knowledge, experience, or skills possessed by an endorser as they relate to the communications topic.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is not a true statement about CLV?
 a. It is the net present value of the net margin minus the cost of serving a specific customer.
  b. It can be used only by traditional direct marketers.
  c. It requires an extensive customer database.

[GCabra]

Answer to Question 1

T

Answer to Question 2

B

[deesands]

Thanks for the timely response, appreciate it

[rachel]

Gracias!