Which of the following represents the greatest challenge when it ...

[jenna1]

Which of the following represents the greatest challenge when it comes to understanding consumers' online activities?
 a. Determining the demographics of visitors to a website
  b. Counting the number of times a website or banner had have been accessed
  c. Counting the revenue from online transactions
  d. All of these are equally challenging.
  e. Both b and c are correct.

Question 2

The difference between contests and sweepstakes is that
 a. contests require skill, and sweepstakes require luck.
  b. contests are used to generate long-term interest in a brand, and sweepstakes are used to generate immediate interest.
  c. contests can require an entry fee, and sweepstakes cannot.
  d. contests focus on the game, and sweepstakes focus on the brand.

[ky860224]

Answer to Question 1

a

Answer to Question 2

A

[jenna1]

TYSM

[cam1229]

Excellent