Author Question: Which of the following represents the greatest challenge when it comes to understanding consumers' ... (Read 81 times)

jenna1 · **on:** Jun 28, 2018

Which of the following represents the greatest challenge when it comes to understanding consumers' online activities?
a. Determining the demographics of visitors to a website
b. Counting the number of times a website or banner had have been accessed
c. Counting the revenue from online transactions
d. All of these are equally challenging.
e. Both b and c are correct.

Question 2

The difference between contests and sweepstakes is that
a. contests require skill, and sweepstakes require luck.
b. contests are used to generate long-term interest in a brand, and sweepstakes are used to generate immediate interest.
c. contests can require an entry fee, and sweepstakes cannot.
d. contests focus on the game, and sweepstakes focus on the brand.