Author Question: For the most part, the willingness of advertisers to make significant monetary investments in ... (Read 152 times)

cagreen833 · **on:** Jun 28, 2018

For the most part, the willingness of advertisers to make significant monetary investments in celebrity endorsers for their products has been justified.

Indicate whether the statement is true or false

Question 2

Among the interactive strategies marketers can pursue are:
a. information, transaction, and personalization.
b. transaction, personalization, and collaboration.
c. interaction, profiling, and customization.