Author Question: Marketers can enhance consumers' opportunity to encode information by repeating the ad on multiple ... (Read 63 times)

crobinson2013 · **on:** Jun 28, 2018

Marketers can enhance consumers' opportunity to encode information by repeating the ad on multiple occasions.

Indicate whether the statement is true or false

Question 2

Among the uses of CLV data to Harrah's is:
a. to drive programs that increase customer value.
b. to provide a powerful way to segment markets.
c. both the above.