Marketers can enhance consumers' opportunity to encode ...

[crobinson2013]

Marketers can enhance consumers' opportunity to encode information by repeating the ad on multiple occasions.
 
 Indicate whether the statement is true or false

Question 2

Among the uses of CLV data to Harrah's is:
 a. to drive programs that increase customer value.
  b. to provide a powerful way to segment markets.
  c. both the above.

[miss.ashley]

Answer to Question 1

T

Answer to Question 2

C

[crobinson2013]

TYSM

[jamesnevil303]

Thanks for the timely response, appreciate it