Author Question: Scripts are best at helping marketers to better understand how consumers a. process information at ... (Read 39 times)

gonzo233

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Scripts are best at helping marketers to better understand how consumers
 a. process information at one point in time.
  b. remember information at one point in time.
  c. buy and use an offering.
  d. feel about an brand.
  e. feel about an ad.

Question 2

A benefit associated with empowerment is larger dollar investments needed in selection and training of personnel.
 
 Indicate whether the statement is true or false



recede

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Answer to Question 1

C

Answer to Question 2

false



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