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Author Question: Scripts are best at helping marketers to better understand how consumers a. process information at ... (Read 95 times)

gonzo233

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on: Jun 28, 2018
Scripts are best at helping marketers to better understand how consumers
 a. process information at one point in time.
  b. remember information at one point in time.
  c. buy and use an offering.
  d. feel about an brand.
  e. feel about an ad.

Question 2

A benefit associated with empowerment is larger dollar investments needed in selection and training of personnel.
 
 Indicate whether the statement is true or false


recede

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

false


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