Answer to Question 1
People sometimes misinterpret or miscomprehend messages so as to make them more consistent with their existing beliefs or expectations. Miscomprehension of marcom messages occurs primarily for three reasons: (1) messages are themselves sometimes misleading or unclear, (2) consumers' are biased by their own preconceptions and thus see what they choose to see, and (3) processing of advertisements often takes place under time pressures and noisy circumstances. Marketing communicators cannot assume that consumers interpret messages in the manner intended. It is for this reason that message testing (i.e., copy testing) is absolutely imperative before investing in media time and space. Repetition is also important to assure that most viewers/readers eventually understand the marketer's intended meaning.
Answer to Question 2
The value proposition describes the needs that drive customer purchases and the capabilities the business has that can be used to meet those needs.
The description of Amazon's many features is one good example of creating customer value. Restaurant.com continues to add functionalities and services that provide value and thereby attract visitors.
Mutualisms, such as those that occur among plants and pollinators, generally involve large numbers o
Dermatological changes with myxedema can occur behind the eyes or in the lower leg, as shown here.
a) Face the direction of your stroke. b) Avoid facing away from your stroke.
a) Avoid locking your elbows. b) To avoid locking your elbows, keep your elbows facing sideways.
A block of wood should be used to avoid the possibility of doing damage to components supported by ...
Waterspouts are tornadoes that occur over warm-water bodies, instead of over land.