This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Discuss how two magazine advertisements for the same product would be different if one is based on ... (Read 83 times)

CORALGRILL2014

  • Hero Member
  • *****
  • Posts: 525
on: Jun 28, 2018
Discuss how two magazine advertisements for the same product would be different if one is based on the CPM perspective of consumer information processing and the other is based on the HEM perspective.

Question 2

A proprietary system is usually not sold or licensed.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

hollysheppard095

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 28, 2018
Answer to Question 1

From a consumer-processing perspective (CPM), information processing and choice are seen as rational, cognitive, systematic, and reasoned. Thus, a magazine ad based on this perspective would most likely contain copy with reasons why a consumer should purchase this product. The hedonic, experiential perspective (HEM), on the other hand, views consumer processing of marcom messages and behavior as driven by emotions in pursuit of fun, fantasies, and feelings. A magazine ad based on this perspective could very likely not even contain any copy touting the brand's attributes or benefits, but rather it would contain images that appeal to emotion and fantasy.

Answer to Question 2

F


CORALGRILL2014

  • Hero Member
  • *****
  • Posts: 525
Reply #2 on: Jun 28, 2018
Correct answers!


hollysheppard095

  • Sr. Member
  • ****
  • Posts: 339
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Traditional animal phylogeny based on body plans. Traditional animal phylogeny based on body plans.
Relationships and dates divergence of living primate group based on molecular and DNA comparisons. Relationships and dates divergence of living primate group based on molecular and DNA comparisons.
The situational specificity of tolerance to the hypothermic effects of alcohol in rats. (Based on ... The situational specificity of tolerance to the hypothermic effects of alcohol in rats. (Based on ...
Foundations of evidence-based practice. Foundations of evidence-based practice.
The science-based DRIs serve as the basis for information The science-based DRIs serve as the basis for information
An electrochemical cell is based on these two half-reactions An electrochemical cell is based on these two half-reactions
Video: Heart sounds

For a complete list of videos, visit our video library